Cannes Lions 2025: A Week of Global Creativity, Culture, and Connection

Cannes Lions 2025 has officially wrapped – and what a week it’s been! This year wasn’t just about showing up, but it was about showing what’s possible when you bring diverse perspectives to the global stage.

Comms8 and InfluenConnect™ returned to the International Festival of Creativity with full hearts, curious minds, and a passion for global storytelling. As an agency and platform built on the power of cross-border connections, Cannes offered us the perfect stage to share our experiences and explore new ways of thinking with creative leaders from around the world.

One of the standout moments of our week was the UK × China Brand Leadership Roundtable — a dynamic session that ignited meaningful discussions on cultural intelligence, collaboration, and the evolving landscape of international branding. We were also proud to support the Stop At Nothing x IOCMP panel — a powerful platform for Asian creatives and allies to explore themes of resilience, representation, and leadership. Our Founder and Managing Director, Carol Chan, was honoured to join the conversation alongside industry voices Siew Ting Foo and Frank Starling, reflecting on how inclusive leadership fuels not only creativity, but also tangible business impact.

Beyond the panels, our week at Cannes was packed with rich conversations — from thought-provoking exchanges with The Marketing Society and inspiring discussions on innovation with Meta, to empowering dialogues about equality with The Female Quotient. These moments brought depth and perspective to everything we experienced on the ground.

At Comms8 and InfluenConnect™, we believe the future of marketing is borderless. Cannes Lions 2025 reaffirmed that belief — and challenged us to keep leading with cultural empathy, creativity, and courage.

The conversation is just getting started. Whether you’re looking to expand into new markets, refine your brand storytelling, or unlock the power of Asian influencer marketing, we’d love to chat!

Contact us today! Let’s share stories, and explore new possibilities together. We can’t wait to hear your ideas and insights.

Follow Comms8 and InfluenConnect™ for live updates and behind-the-scenes stories.

InfluenConnect is one of the fastest-moving ethnic influencer networks, helping brands discover influencers beyond borders and language barriers for a more authentic reach.  With over 105K influencers across 12 platforms, we are the biggest search engine for Asian influencers, making influencer marketing simple, accessible, and purposeful.