Comms8 Partners with PayPal, SHOPLINE and DealerSend to Explore the Future of Cross-Border Commerce in Asia
As businesses across Hong Kong and Asia continue looking beyond their home markets for growth, cross-border commerce has become one of the most important conversations shaping the future of regional business expansion.
To support brands navigating this rapidly evolving landscape, Comms8 and InfluenConnect are proud to co-host “Cracking Cross-Border Commerce in Asia: What it really takes to sell across Asia” an industry seminar bringing together experts from commerce, payments, logistics, and digital growth to share practical insights into scaling across Asian markets.
The event will take place on 21 May 2026 from 3:00 PM to 5:00 PM HKT at Suite 1505, Central Plaza, Wanchai, Hong Kong.
This seminar is designed for businesses, e-commerce operators, retailers, and brands looking to expand into Southeast Asia, Japan, and wider regional markets. Rather than focusing on theory alone, the session aims to provide actionable perspectives from operators actively working within cross-border ecosystems across Asia.
Why Global Brands Need Stronger Cross-Border Strategies
Asia remains one of the world’s fastest-growing digital commerce regions, with consumers increasingly discovering and purchasing products across borders. However, while the opportunities are significant, many businesses quickly realise that expansion into new markets comes with operational, cultural, and commercial complexities.
From building trust with local consumers and managing payment experiences, to navigating logistics, localisation, and customer retention, successful expansion requires far more than simply launching in a new country.
At Comms8 and InfluenConnect, we see this challenge firsthand while helping brands grow internationally across Asian and global markets. That’s why we wanted to create a session that brings together ecosystem partners who are solving different parts of the cross-border commerce journey.
Hear Directly from Industry Leaders
The seminar will feature speakers from some of the region’s leading commerce and operational platforms.
Khara Yu, Senior Business Development Manager at Comms8 / InfluenConnect, will share insights into localisation, regional demand generation, and how brands can build culturally relevant customer engagement strategies across Asia.
Joining the discussion, Jun Lam, Senior Manager of Partner Sales and Onboarding at PayPal, will explore how payment trust and seamless checkout experiences directly influence international customer confidence and conversion rates.
Anthony Lin, Partnerships Manager at SHOPLINE, will discuss storefront optimisation, CRM integration, and the growing role of social commerce in helping brands scale across multiple Asian markets.
Meanwhile, Eugene Chan, Sales Director at DealerSend, will provide operational insights into cross-border fulfillment, logistics coordination, and the realities of scaling delivery infrastructure regionally.
Together, the speakers will provide a holistic view of what it truly takes to succeed in cross-border commerce today.
What Attendees Will Learn
The event is designed as a practical working session, offering attendees real-world insights they can apply directly to their business growth strategies.
Topics covered during the seminar include:
How to enter and grow in new Asian markets
Building trust with international customers
Improving cross-border payment experiences
Social commerce and CRM strategies for regional growth
Managing logistics and fulfillment across borders
Localisation and customer retention strategies
Understanding evolving consumer behaviour across Asia
Attendees will also have the opportunity to connect directly with speakers and other businesses during the networking and Q&A sessions.
The Conversation Every Global Brand Should Be Having
At Comms8 and InfluenConnect, we believe the future of commerce is increasingly borderless. However, successful expansion requires brands to think beyond translation and market entry alone. Businesses need to understand local audiences, cultural nuances, operational systems, and the partnerships that support sustainable growth.
As a cross-border marketing agency and influencer marketing platform working across international markets, our mission has always been to help brands bridge markets, cultures, and communities through meaningful engagement and strategic growth.
This event reflects our vision of creating stronger cross-border connections between brands, platforms, and ecosystem partners across Asia.
By bringing together experts from payments, commerce technology, logistics, and marketing, we hope to create valuable conversations that help businesses navigate regional expansion with greater confidence and clarity.
Join the Conversation
Whether you’re already operating across Asia or just beginning to explore regional expansion opportunities, this seminar offers practical insights and meaningful connections for businesses looking to grow internationally.
We would love to welcome you to this exclusive industry session and continue the conversation around the future of cross-border commerce in Asia.
Event Details
📅Thursday, 21 May 2026
⏰ 3:00 PM – 5:00 PM HKT
📍 Suite 1505, Central Plaza, Wanchai, Hong Kong
Register Now
Secure your spot today and join us for an afternoon of insights, networking, and cross-border growth discussions.
👉 RSVP here: https://tally.so/r/zxrO8R
For more in-depth insights, follow Comms8 where we help your brand expand into foreign markets.
At Comms8, we specialise in helping businesses leverage the power of cross-border marketing in Asia. With our expertise, we can assist you in harnessing the influence of social commerce strategies to boost your brand’s credibility and awareness. Contact us today to learn more about empowering your brand in the dynamic market.