Carol Chan Named a 2026 Effie Awards Hong Kong Judge

We’re pleased to share that Carol Chan, Founder and Managing Director of Comms8 and Founder of InfluenConnect™, has been named to the judging panel for the 2026 Effie Awards Hong Kong.

The Effie Awards are recognised globally for their focus on marketing effectiveness. For the 2026 Hong Kong competition, entries are assessed on how effectively insight, strategy and execution address a business challenge and deliver measurable results, rather than on the strength of an idea in isolation.

As part of the judging panel, Carol will join senior industry leaders to assess this year’s entries. She will bring a cross-market perspective shaped by helping brands turn cultural insight into locally relevant campaigns across East and West, while keeping business objectives and measurable impact at the centre.

Carol’s Hong Kong appointment follows her recent selection as a 2026 Effie Awards UK Final Round Judge. We are proud to see her contribute to the Effie programme across two markets and help recognise marketing that delivers meaningful results.

Thank you to Effie Awards Hong Kong for the invitation. We look forward to seeing the work celebrated in this year’s awards.