Carol Chan Named a 2026 Effie Awards UK Final Round Judge

We’re pleased to share that Carol Chan, Founder and Managing Director of Comms8, will serve on the Final Round Jury for the 2026 Effie Awards United Kingdom.

The Effie Awards are recognised globally for their focus on marketing effectiveness. For the Effie Awards UK 2026 competition, entries are assessed on how insight, strategy and execution work together to address a business challenge and deliver measurable results, not on the strength of an idea in isolation.

As part of the Final Round Jury, Carol will join senior marketing leaders to assess this year’s finalist cases. She will bring a cross-market perspective shaped by helping brands turn cultural insight into locally relevant campaigns across East and West, while keeping business objectives and measurable impact at the centre.

Carol’s appointment follows her previous involvement as an Effie UK judge in 2022 and 2023. We are proud to see her return to the jury and contribute once again to recognising marketing that delivers meaningful results.

Thank you to Effie UK for the invitation. We look forward to seeing the work celebrated in this year’s awards.