event marketing
Event marketing can be very effective
To let your audience get to know your brand on a more in-depth level, hosting events - be it virtual or offline, is a good way to interact with your audience. Depending on your goal, industry, product and audience, events could be in various formats such as trade shows, conferences, seminars or product launches.
Every event is different in terms of audience, objective, content and deliverables and therefore, each event needs its unique way of marketing to be successful. From planning to execution, Comms8 is here to bring out the best of your brand to your target audience.
Measurements on a successful event
A live event provides a valuable opportunity to build and understand your audience on a deeper level – not only do you get to know more about your customers and audiences of what they are looking for in your brand and products, but also a chance for the audience to know you better – the actual people behind the products and services, and how you are putting the audience at the core of your business. To gauge the success of your event, there are a few measurements that could take reference from.
How to promote events online?
In the fast-growing online world, making sure your event is heard on the Internet is key in raising awareness of your brand. An effective online strategy would be handy to drive meaningful engagement and increase attendance at your event.
Comms8 is your partner in event management and promotion. When it comes to event organization and management, we understand that it could be stressful in dealing with all the touchpoints – suppliers, speakers, attendees… From event planning to execution, our dedicated team will work hand-in-hand with you to bring real impact to your brand leveraging the event opportunity. With our data-driven approach, we can pinpoint your target audience within the industry and engage relevant users to your brand.
Over the years, we have helped leading brands such as Montblanc and Nestle Nutrition creating engaging events that were well received with great satisfaction. The audience was interested in attending more future events and we helped brands building meaningful and long-term relations with their audience.
We have helped brands spring-boarding their success and will help yours too.
Client Testimonial
Case studies on event marketing
Insights on event marketing
To help the audience getting excited about the event, social media is a great platform to promote the event, especially when it gets closer to the event day. A lot of people would also share their feedback on social media about how they feel about the event as well. Make sure you are keeping a close eye on your social accounts to gather valuable insights, such as:
- Are the event’s hashtags being used often?
- Are the followers on your social media accounts more active than usual – such as like, comment and share?
- What does your audience talk about the event? Are they posting any photos?
- Any negative feedback or even complaints about the event?