Are you a Key Opinion Leader (KOL)? Do you long for further development in your KOL career? You have come to the right place.
Being a KOL is never easy, particularly in certain competitive landscapes. Building a profile on social media and attracting a small group of fans are quick and simple, but keeping a continuous growth of your KOL career needs way more than that. Not only ongoing maintenance is needed for your account, but capturing the suitable business trends is also essential.
For instance, China is one of the most attractive markets for KOL. The latest data reflects the net worth of the China KOL marketing industry is at £3 billion. In 2017, there are over 470,000,000 Chinese are fans of KOLs. Some KOLs can even earn over £30 million a year.
From Papi Jiang's case, it is obvious how KOL should always be consistent in both the position and content. KOL industry is fast-changing. An overnight sensation, even like Papi Jiang, is not going to last. You need to produce high-quality content constantly at a regular pace.
People value and consume content. It is a must to obtain more relevant information and convert them into something that surprises your fans. Keep up-to-date with the latest trends but voice out your individual opinion.
Many KOL put the cart before the horse. They excessively package themselves and focus merely on publicity stunts. This only threatens your personal brand image and kill the possibility of growing instead.
2. Join More Collaboration
There are many powerful networks between KOL and among agencies. Utilize them wisely as a strategic move. Despite those established ones who can wait for brands to approach, the majority of KOL need to find and grasps golden chances actively.
Opportunity favors the prepared mind. You need to accumulate a strong base to transform yourselves from an emerging KOL to a dominant one. Never underestimate the effect of joining events for so-called "small" brands. Your effort will only bring benefits to your reputation and secure your future growth as a KOL.