Influencer marketing

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Select the right influencer that matches your brand’s image is so crucial

Influencer marketing, or key opinion leader (KOL) marketing, is a new approach to social media marketing - endorsement and mentions of products through influential individuals who have a dedicated number of followers online and are regarded as an expert in their field across different industries - be it fashion, skincare, lifestyle, food, cars, investment.

Particularly on photo- and video-driven platforms such as Instagram, TikTok, and YouTube, influencer marketing strategy has become increasingly popular for brands. It is suggested that the return on investment (ROI) for influencer marketing is comparable or even better than other marketing channels, a high of up to 11 times more compared to other digital media. This is why selecting the right influencer that matches your brand’s image is so crucial.

Our Influencer Marketing Services

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Research on audience and channels
Research on audience and channels

Based on in-depth research, we conduct social listening on what people talk about your industry and brand. Not only does this allow us to better understand and position your brand, but also the first step to identify the most influential voice on various social platforms.

Campaign planning and message development
Campaign planning and message development

Unlike other digital advertising, influencer marketing usually takes a longer time for planning, execution, and review. It takes time for influencers to be familiarised with your brand, products and services in order to deliver the message in a natural yet convincing way. Working closely with you, we help to set the goal and develop the campaign message and context for dedicated influencers to follow.

A campaign message is just as important as the campaign’s goal, so as to leverage KOL’s creativity and personal uniqueness to raise brand awareness and drive conversion. The message shall be structured, making it easy for the influencer to read, understand and follow - a brand's story that is easy for them to digest and share with their followers.

Influencer outreach
Influencer outreach

Here at Comms8, we have an extensive influencer network across various industry, business nature and social channels, targeting different audience groups. Saving all your hustles, there are over 1,000 KOLs on our #INCLUENCE8 platform where we recruit and work directly with influencers with great creativity and passion. We handpick influencers who best suit your brand's image, actively posting content that is relevant to your brand or industry and engaging around a solid base of followers.

There is no one influencer who suits every brand - It is also important to note the type of influencers that works well with your brand. For example, top-tier celebrities with a huge follower base might be best for luxury and well-established brands; whilst micro-influencers with a smaller follower base of 1,000-100,000 followers could be a better option for small- to medium-size companies and independent brands.

More than just the financial return of the campaign, Comms8 works with the intention to let influencers have real interaction and experience with your brand - be it live to stream with real-time product showcase, event experience, or more. At Comms8, we value influencer marketing more than just a post. It is an approach to enhance the brand's identity, engage with the audience and drive sales.

Client Testimonial

Client Testimonial
Echo Z - Schneider Electric
Echo Z - Schneider Electric

“From strategic planning to execution, Comms8's services reflect its highly-rated professionalism and a sense of responsibility.”

Wen J - Nestle
Wen J - Nestle

“We have worked with Comms8 for various projects to communicate to Chinese audiences. The team really pays attention to details and very often goes the extra mile to deliver good results.”

Alex K + Joe L - SLEEEP
Alex K + Joe L - SLEEEP

“Comms8 is ahead of the game, highly strategic, and understands the trends and gives us great advice! The team helped us putting our social media marketing in place, which is extremely important for our business.”

Tammy C - One Family
Tammy C - One Family

“Comms8 helped us to establish the One Family Office brand in front of our niche High Net Worth Individual target audience in China, Hong Kong, and Singapore. They provided us with excellent brand strategy, in-depth market understanding, and advanced digital solutions.”

Case studies on influencer marketing

Insights on influencer marketing

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