We create content and choose well-known Q&A platforms with higher authority to publish well-organized content for brands regularly. For instance, Baidu Zhidao, 360 Wenda are the most popular Q&A platforms which have huge search volume and high user stickiness.

We help brands to create Q&A content to answer brand-relevant questions on Zhihu. Zhihu is a very popular Chinese Internet high-quality Q&A community and original content platform where creators gather. It is estimated that Zhihu generates 60 million searches every day, of which 6% are brand-related searches. Zhihu has its algorithm of ranking and keeps updating regularly. Professional, rigorous, and serious high-quality content rank higher therefore newly created high-quality answers can get a better ranking faster.

Baidu Baike (百度百科) profile (similar to Wikipedia) is a good way to gain exposure to the brand and to educate the target audience about your brand. We help to create and maintain the brand encyclopedia profile with brand history and milestones, event archives and products and services, to communicate with customers with tangible and intangible assets. This is going to help brand SEO in China by increasing its brand awareness and influence, as well as brand popularity.

Optimizing searching front page (rank and display feature) for specific keywords in specific search channels. In China, the search engine services of Baidu, Sogou, 360, and Shenma present a four-pointed situation. Baidu is the world's largest Chinese search engine, which is well known to everyone. It occupies 70% of the market share and occupies a leading position in the search engine service industry. After that, Sogou search gained more traffic entrance and technical support. Sogou search occupies 10.90% of the market share and currently ranks second with more than 360 searches. Shenma search started late, but the direction is accurate, and it has been focusing on mobile search services.

Keywords research is the most important part of SEO. Without correct keyword research, one can't expect fruitful SEO results. Fortunately, there are several keyword research tools for marketers to take advantage of. In terms of single page SEO, you always want to have one main keyword and several secondary keywords that are relevant to the main subject of this page.

We help your brand to optimise the performance of Brand Index via content marketing strategies. Content marketing is to create valuable content for users regardless of form and type, meet user needs, and guide consumption. To optimise the performance of Brand Index, make sure you create and share high-quality content that your consumers need on your website and social media and try to engage with them as much as possible. Website development support to improve SEO is an ace to gain higher exposure and enhance marketing effects.