BRIEF
Schneider Electric, one of the world’s leaders for automation, switches, industrial control, smart grid technology and power distribution. Comms8 was tasked to drive brand awareness targeting niche industry stakeholders & customers after the revamp of its global website.
STRATEGY
Always-on SEO: To grow organic visibility, we implemented advanced SEO technical audits, in-depth keyword research and localisation to precisely reaching niche target audience. We also designed a new URL structure, revised and enhanced the SEO strategy based on the metadata to, ultimately, drive more sales from the website.
Result-driven SEM campaign: Targeting the KPIs set by Schneider Electric’s global team, we focused on delivering a result-driven & cost-effective SEM campaign. With clearly defined campaign goals, geo-targeting strategy, localised keywords and niche retargeting approach, we were able to uplift Schneider’s brand amongst audience in the industry. To improve search ranking, we also developed a display advertising campaign with A/B testing, allowing us to further optimise the campaign based on data.
Bespoke social media content: Working closely with SE, our in-house design & copywriting team created a series of engaging content on social media to reinforce the brand identity and how their products could assist and be beneficial to both B2B & B2C audience.
Cross-border media partnership: To springboard the brand further expanding to the Greater China region market, we partnered with Chinese online media to deliver advertorials, brand-focused interviews and features on social media platforms to maximise the brand exposure.
RESULT
72% of the localised keywords were ranking on the first page of search results, which was exceeded the global KPIs. Generated over 4.1% click-thru-rate for display advertising, exceed the industry benchmark of 0.2%. The resonating social media content and aggressive media exposure also helped to strengthen brand awareness.
