To define your target audience, ask yourself a series of questions about the ideal viewer of your videos: How old is my target viewer? Where does my target viewer work? What problem does my target viewer have? How do we solve my target viewer’s problem?

Being clear about your purpose will help you create video content that resonates with your audience. If you can’t find a compelling reason to create a video then you will be wasting your time.

If a picture says a thousand words, a video tells a million. video lends itself particularly well to the storytelling format. Create a story arc for your video— a beginning, a middle, and an end. Every engaging story has a dramatic arc.

“Bombarding your audience with too much information at one time never ends well — they’ll go elsewhere to find the answers.” — Wistia. Goals should be clear. You want to communicate a couple of simple ideas in ways that viewers will remember.

Make sure to include a clear call-to-action in every video that you post. Without a clear CTA, viewers will be confused and not sure of what to do next. When posting on social media, for example, include a CTA and a link that leads to your website or landing pages.

There are 100 types of content and elements being banned to be shown on a Chinese short video. Make sure your short videos are clean with no restricted contents to prevent being deleted.

If you would like to grab users' attention using exaggerated effects and content in your short videos, Douyin could be a great platform for you, as Douyin's users crave musically- and visually appealing, as well as fun and creative videos. If you want to develop a campaign targeting women audiences, Meipai and Bilibili would be the best options for you, as they are women-dominant platforms.

Remember audiences, particularly Chinese audiences, tend to browse short video platforms during the fragmented time, which includes morning/ evening commuting time, lunch hour, post-dinner time, as well as pre-sleeping hours. Posting on peak hours increases the possibility for the video to be seen, which ultimately enhances your chance of having videos go viral on the internet.