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PR
Digital transformation contributes to more advanced operations in different sectors and the pandemic has catalysed this transformation across the globe. This article provides insights into how APAC countries integrate digitisation into the new normal.
The MarketingPulse, an integrated and branding marketing conference organised by HKTDC, came to an end last week. The online conference took place from 30th-31st March. The theme of this year’s conference is ‘Marketing for GOOD’ and we have selected 4 key insights from the conference.
A quarter spent in 2021, while the hit of Covid-19 pandemic and the start of lockdown didn’t seem to have happened that long ago, the world’s medical industry – particularly in Asia, has evolved massively.
Chinese New Year, also known as the Spring Festival in China, is an important Chinese festival celebrated at the turn of the traditional lunisolar Chinese calendar. Chinese New Year holiday is a time when Chinese citizens reunite with their family and usually a time when they spend.
For brands around the world, April Fool’s Day is the perfect chance to communicate with their audience and improve brand awareness. Nowadays, Chinese brands are more global-centric and have started relating with the international audience by tapping in the global festivals and topics. We have picked two of the best Chinese campaigns embracing the sense of humour on this April Fool’s Day.
