PR

Travelling, Dining out, Entertainment… Here's What the Chinese Spent $146 Billion on Over New Year

Travelling, Dining out, Entertainment… Here's What the Chinese Spent $146 Billion on Over New Year

A Close Look at How Chinese Consumers Spend Their Money on Chinese New Year

Chinese New Year, also known as the Spring Festival in China, is an important Chinese festival celebrated at the turn of the traditional lunisolar Chinese calendar. Chinese New Year holiday is a time when Chinese citizens reunite with their family and usually a time when they spend. 

How Chinese Brands Won Over Our Hearts this April Fool's Day

How Chinese Brands Won Over Our Hearts this April Fool's Day

Chinese brands start to embrace the April Fool’s Day

For brands around the world, April Fool’s Day is the perfect chance to communicate with their audience and improve brand awareness. Nowadays, Chinese brands are more global-centric and have started relating with the international audience by tapping in the global festivals and topics.  We have picked two of the best Chinese campaigns embracing the sense of humour on this April Fool’s Day. 

Top Five Takeaways from Advertising Week Europe 2018

Top Five Takeaways from Advertising Week Europe 2018

Click here to see what Comms8 found out at Advertising Week Europe.

Comms8's CBTE Wrap Up

Comms8's CBTE Wrap Up

 Comms8 had an amazing time at the China Britain Trade Expo this year! Check out Comms8's CBTE wrap up!