Award-winning DIGITAL PR agency
Engaging with the online community, media and influencers is an inevitable way to build your brand's presence in this modern landscape.
Aside from traditional media, engaging with the online community, media and influencers is an inevitable way to build your brand's presence in this modern landscape.
In the traditional PR practice, it focuses on mass media channels like radio, television, newspaper and magazines to spread a brand's message. Evolving from traditional PR, digital PR not only works with online media, journalists and influencers to gain exposure and raise your brand's share of voice but also to publish quality articles online to gain high-quality backlinks to improve your brand's search engine ranking and online visibility.
Having a digital PR strategy would be a great asset to your business as it could help:
Building trust amongst audience when the brand's content is shared by a credible source of information
Generating lead when more people read about your products/services and click through your website
Boosting website traffic when more people read and understand about your business, and share these content online
Improving brand's ranking on search engine by publishing high-quality content and generate more external links to your website to boost SEO performance
Our Digital PR Services
Being a digital data-driven savvy, Comms8 is your reliable partner in strengthing your online presence. We help you with:
Networking with journalists and editors through our extensive network to build an in-depth understanding of your brand
Outreaching to influencers and bloggers to gain shout outs on social media and communication platforms
Our Digital PR Strategy
Starting off with defining goals specifically related to your brand, we help to map out and build a quantitative strategy in achieving the desired outcome. Common examples for goal setting includes increase brand awareness, raise quality inbound traffic and diversity backlink profile.
Based on your brand's value and our market research, we would help identifying specific target audience groups according to their demographic characteristics.
Once these foundations are in place, we would deep dive into these audiences and identify the best sites and platforms in reaching them in order to maximise the potential to generate high-quality backlinks to your brand's site.
Building a content calendar is crucial to pin down the best time and period to reach out to media. Working closely with you for your project's timeframe, we advise on the best time to roll out the content, with the aim to maximise audience outreach.
With our in-house design and content development team, we help to produce creatives and content to drive coverages and links. Offerings include, but not limited to, infographic, data visualisation, thought leadership and tactical content.
At Comms8, from FMCG to B2B, we have an extensive media network across industries that would suit your brand's goal in extending your share of voice online. Earned media coverage is a long-term game, we take pride in our data-driven and purpose-led business model. Contact us now to up your online presence game!
Client Testimonial
“From strategic planning to execution, Comms8's services reflect its highly-rated professionalism and a sense of responsibility.”
“We have worked with Comms8 for various projects to communicate to Chinese audiences. The team really pays attention to details and very often goes the extra mile to deliver good results.”
“Comms8 is ahead of the game, highly strategic, and understands the trends and gives us great advice! The team helped us putting our social media marketing in place, which is extremely important for our business.”
“Comms8 helped us to establish the One Family Office brand in front of our niche High Net Worth Individual target audience in China, Hong Kong, and Singapore. They provided us with excellent brand strategy, in-depth market understanding, and advanced digital solutions.”
Case studies on digital PR
Read how Comms8 helped a British skincare brand - This Works enter China through an integrated marketing approach across. social media, paid advertising, influencer, and public relations
SMA® Nutrition, the leading baby nutrition company in the UK, seeks to establish a stronger brand preference with the Chinese parents in the UK as well as in China.
Mintel research showed that 70% of Chinese parents in China rely on their peers living overseas for baby product recommendations.
Read how Comms8 acquired extensive local and international media coverage and helped SLEEEP to open Hong Kong's first eco-friendly capsule hotel.
Insights on digital PR
Chinese New Year, also known as the Spring Festival in China, is an important Chinese festival celebrated at the turn of the traditional lunisolar Chinese calendar. Chinese New Year holiday is a time when Chinese citizens reunite with their family and usually a time when they spend.
For brands around the world, April Fool’s Day is the perfect chance to communicate with their audience and improve brand awareness. Nowadays, Chinese brands are more global-centric and have started relating with the international audience by tapping in the global festivals and topics. We have picked two of the best Chinese campaigns embracing the sense of humour on this April Fool’s Day.
To celebrate the 60th Anniversary of CUHK Business School, Comms8 was tasked to launch a global media campaign and organise offline gathering as part of the activation. The goal is to generate buzz amongst alumni and sensation around the world.