Expanding the brand's exposure to a wider audience

Building trust amongst audience when the brand's content is shared by a credible source of information

Generating lead when more people read about your products/services and click through your website

Boosting website traffic when more people read and understand about your business, and share these content online

Improving brand's ranking on search engine by publishing high-quality content and generate more external links to your website to boost SEO performance

Driving sales with the raise in audience traffic and leads

Starting off with defining goals specifically related to your brand, we help to map out and build a quantitative strategy in achieving the desired outcome. Common examples for goal setting includes increase brand awareness, raise quality inbound traffic and diversity backlink profile.

Based on your brand's value and our market research, we would help identifying specific target audience groups according to their demographic characteristics.

Once these foundations are in place, we would deep dive into these audiences and identify the best sites and platforms in reaching them in order to maximise the potential to generate high-quality backlinks to your brand's site.

Building a content calendar is crucial to pin down the best time and period to reach out to media. Working closely with you for your project's timeframe, we advise on the best time to roll out the content, with the aim to maximise audience outreach.

With our in-house design and content development team, we help to produce creatives and content to drive coverages and links. Offerings include, but not limited to, infographic, data visualisation, thought leadership and tactical content.