Partnering with Adobe, Google, Facebook, The Guardian… and lots of other industry leading names, this year’s AWE gathered professionals working in five main sectors: Marketing, Advertising, Media, Technology and Design.
While there’s no particular theme assigned to the AWE, five topics dominated the conversation: emerging technologies, data protection, Gen Z, the dominance of mobile and the increasing power of audio.
Emerging Technologies: AI and VR
We've passed the digital world and are well into our way of the mobile-first era. Yet many brands and publishers struggle with how to make sense of this new world order.
David Duffield, VP of Strategy of Minute Media and John Walker, Head of Partnerships of Drum Agency, pointed out that the mobile-first mentality helps brands to be successful in a mobile-first world.
In an era when a mobile feed can easily grab people’s attention, marketers are expected to pay more attention to the quality of mobile content, especially mobile video. Amelia Rossi, the EMEA Regional Partner Training Lead of Facebook, said crafting mobile video on Facebook and Instagram will gain increasing importance and will require new thinking for video creative.
Voice-first Marketing is Calling