What To Take Away:
Currently, the True York City campaign seems promising. The angle seems like it could encapsulate those already familiar with the city.
We also have more variations of content to look forward to including a borough series video, visual art from a selection of NYC personalities, and user generated content from New Yorkers themselves.
We at Comms8 think the angle is perfect for such a well-known. Yet, one thing that could improve is the social media. It is still early days so we’ll reserve judgment for the moment.
It is important to note however, for a campaign that wants to promote local experiences, a social media presence through local influencers, and everyday New Yorkers themselves would amplify the local aspect of this campaign hugely. With locals wanting to show off their own hidden gems, the social media presence of this campaign could sky rocket.
For now though however, we’ll give it a 3.5/5- we’ll keep our eye peeled!