No shop would open when there is not customer shopping, likewise, no brand should tweet when there is nobody reading.
Getting to know when are the Best & Worst times to post on social media is critical for your social media strategy.
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If Tiffany sold you yogurt, would it taste better? Do you notice how many times you have chosen a product because of how it looks than what it is? When was the last time you picked a bottle of Perrier than an unbranded sparkling water, despite of the fact that they technically tasted the same, simply because of the brand and its look?
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Big data is everywhere. Linkedin, one of the world's most popular social media platforms that hosts more than 330 million people's resume, is also giving us some insights on the job market with its big data.
To round up 2014, LinkedIn released a report of the top skills that got people hired on LinkedIn, as well as the top keywords that used by recruiters for hunting down the talents.
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Wanting to win the hearts of the ever-changing Chinese luxury consumers? Read this blog to find out their 5 common traits: much younger, more sophisticated, more well-travelled, more digital savvy and more from the lower-tier cities.
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Big data is the buzzword in the comms industry these days. But how do comms professional use data in a campaign? What are some of the best ways to use data meaningfully?
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