Korea Takes Extra Steps (Literately) to Bring Herself to You

Korea Tourism Organisation launched its latest marketing campaign in September called Korea Visits You!. The campaign featuring three short films showing how KTO bring Korea to people from different countries around the world, including the US, China and Thailand.

This award-winning SHISEIDO ad is seriously addictive

This award-winning SHISEIDO ad is seriously addictive after you've watched it for the first time.

AdvertisingCarol Chan21 September 2016Japan, Shiseido, Content Strategy, case studyComment

How Coca-Cola win the heart of China market with its 'This is Gold' Campaign

Coca-Cola win the heart of China market with its 'This is Gold' Campaign by celebrating family value of Chinese athletes.

Brand, Advertising, socialCarol Chan20 September 2016cocacola, olympic, china, brand, ThisIsGoldComment

Mobile game for kid to play in car to keep parents driving safely

"Mr. Bear Driver," a mobile game for children to beat the boredom, and more importantly, to tell their parents to drive safely.

Advertising, Creativity, socialCarol Chan20 September 2016Mobile, game, FIA, Automobile, Parent, Romania, Creative, case study, Comms8Comment

Apple and Samsung are both getting it wrong... in their name 7

Thought ditching its earphone jack was the bravest move of iPhone7? The bravest thing is having the guts to call itself '7'. Read more.

Brand, MarketingCarol Chan14 September 2016iPhone7, Apple, Comms8, Branding, Tech, MobileComment