BRIEF
Nestle, one of the world’s largest food companies, wanted to raise its product awareness of SMA ORGANIC Growing Up Milk to parents in China. Comms8 was entrusted to promote the product through Chinese media and influencers.
STRATEGY
PR outreach to parenting platforms: Focusing on publications and media about parenthood, we provided professional press release write-up and reached out to major Chinese parenting platforms to leverage media’s readership for product awareness.
Product soft-sell via KOL marketing: From KOL selection to briefing, we collaborated with parenting KOL and leading media in the industry generating content to soft-sell the product. To better engage with the audience, we organised a mini-game on Weibo - a leading Chinese social media platform, to giveaway and raise awareness on the product and brand.
RESULT
Our marketing strategy generated over 8 million impressions and secured more than 15 media coverage - a success in bringing the brand forward to expand its audience pool.