IDEAS

 Live commerce in China isn’t just a trend—it’s a transformation. With the market projected to hit $1.14 trillion by 2026 (ITA,2025), brands must act now to seize the momentum. Learn how to succeed in China’s booming live shopping space.

AI is transforming marketing faster than any previous tech shift. From data analysis to content generation, automation is on the rise. But as brands embrace AI, does this spell the end for marketing agencies? Or are agencies evolving into something even more essential? Let’s explore what the future holds.

 Youku is one of China’s top video streaming platforms, known for premium content, original programming, and deep cultural influence. Learn how Youku shapes digital entertainment and how your brand can engage China’s media-savvy audience.

Shenma, China’s mobile-first search engine, offers unique opportunities for brands targeting mobile-savvy Chinese consumers. Here's how to tap into it.

AI in digital marketing is no longer futuristic — it’s redefining creativity, personalisation, and campaign performance. Here's how top brands like LG, Google, and Dove are using AI to scale and humanise marketing in 2025.

Google Ads is one of the most powerful digital marketing tools in 2025, but where do beginners start? This guide breaks down everything you need to know to launch your first successful campaign, with updated insights, clear steps, and expert-backed tips.