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Insights & Ideas
When we think of Key Opinion Leaders (KOLs), we often picture fashion influencers, fitness experts, or tech reviewers raving about the latest gadgets. But in the industrial tech sector — where the buyers are engineers, procurement teams, or C-level executives — is there room for influencer-style marketing?
We’re thrilled to share that our Founder and Managing Director of Comms8 and InfluenConnect™, Carol Chan, has been invited to moderate a special roundtable at this year’s Cannes Lions International Festival of Creativity.
Join Comms8 and InfluenConnect™ at the 2025 Hong Kong Retail Summit to explore influencer marketing, livestream shopping, and the future of digital commerce in Asia.
Discover the leading Chinese short video platforms in 2025 and how each can transform your new media communication strategy. Explore key features, stats, and insights.
520 Day, China’s unofficial Valentine’s Day, is no longer just a love letter — it's a lucrative retail opportunity. Learn how top brands are crafting heartfelt campaigns and capturing consumer emotions.
TV shopping in Asia is evolving into a £156 billion market, driven by digital integration and changing consumer behaviour. Discover key trends and opportunities.