A domain which is representing your brand and is easy to remember is a must - but if you are looking into entering the Chinese market, always use a Chinese domain. A domain that is hosted outside of China takes longer to load, and may be blocked due to various reasons, which affects the user experience and reduce the efficiency of the website, ultimately affects the conversion. It is as important to create localized website content in Chinese if you are targeting Chinese customers - not just being an effective way of communication, but also improves the ranking on Chinese search engines which makes your website visible to more audience.

Getting the content with keywords done doesn't mean getting SEO all set. There is still a lot that we can do to improve the search engine ranking, from URL setting, tagging set up and site map setup, etc. Getting backlinks is also a way to improve your website's search ranking but this involves a bit of PR effort - outreaching to media and other online platforms, or through influencer marketing.

When we say connect to social media, it's not just about having a social media icon on your website that directs users to your social media account, or vice versa. Constantly sharing website content on your social media account will create a backlink to your website which improves search engine ranking. Where suitable, you can also embed a 'share' button on designated web pages which audiences will be able to share your website content to their social media account, creating even more backlinks. This will also give wider exposure to your website.

If you are running a Google Ads campaign, having a well-designed landing page will definitely maximize your returns on investment. A visually attractive landing page with a clear call-to-action message, alongside a streamlined interface is going to drive better conversion - no matter it is a purchase, a download, or a registration.