1-2 months before the start of the event, you could already share the invitation and meeting details with your contacts, who you know are interested and already engaging with your brand. Giving them a heads-up to make time for the event, and more importantly – so that they could share the event information to people who are out of your contact list to spread the news.

A dedicated page would be the hub of information and updates for the event. It also allows you to set trackable URLs for the website and landing page to collect data to monitor the performance of your promotional channels – determining which method has the highest ROI.

Be it Facebook, Instagram or LinkedIn, when it comes to event promotion, social media platforms are a must. This could help gather an audience online that might not have heard of your brand before, and to create and leverage the connection of a specific interest group or professional network that could be useful to your brand.

- WeChat mini programme: applications within the WeChat ecosystem, allowing the audience to better access the company's services, products or even payment

- WeChat pay: Mobile payment & digital wallet services for easy online transactions

- Live broadcast: Live streaming is a popular way of promotion amongst the Chinese. Companies could plan and notify audiences few hours before the live streaming section to boost views and engagement.

- Content optimisation: When the audience search for content on Weibo, content from the verified brand accounts would come up towards the top. This would be useful in increasing brand awareness and building a fan base.

- Deeper understanding of TA: Through the account's backend, companies could have a deeper understanding of their audience and behaviours on the platform, to create content that best fit the interests of their target audiences

- Audience categorisation: Companies with a Weibo Brand account would be able to understand the demographic characteristics of their audiences & followers, such as gender, age and location.

- Comment management: Too many comments, yet too little time to reply? Brand Account on Little Red Book allows users to better categorise, reply and manage the interactions with their audiences - helping brands to better retain the loyalty of their fans.

-Linkage with offline shop: Particularly useful for retailers with physical stores in China, Brand Account could list out details of their stores for more extensive promotion.

- Content optimisation: When the audiences search for content on the platform, content from the brand accounts would appear first as they are likely to carry higher credibility.

A good design in storytelling evokes emotions and make people act. Brand should think about incorporate branding stories and rationale with logo, branding colour, package design etc.

Great design is critical to getting traction with almost any campaign. Design can communicate brand and raise visibility, and thus drive conversions.

It is important in building brand credibility, particularly in web credibility. Just a few seconds, when audiences are first opening a brand's app or site, they're having a gut reaction to the design and deciding whether it's credible or not.

A simple way to direct a viewer's eyes is to use eye-catching design. It draws customers/audiences in and guides them along with an experience.

Brand colour, for example, is one of the key ways that brands can communicate visually. So the design should be purposeful. Brands can draw connections between the colours they use and the meaning assigned.

The first impressions of (website) image matter. Brands should pay more attention to the colour combination, image size and font. The first time an audience interacts with a brand in any capacity will set the tone for the rest of the business relationship. Also, innovative images help you to empathize with the audience. Comms8 helps you to pick a style and colour palette that depend on your brand image.

Designers must consider not just language differences, but also culture. Comms8 allows you to localise your visual and content with cultural sensitivity. To truly engage with a Chinese audience, we conduct thorough on-the-ground market research and recommend brand guidelines suitable for the Chinese market. Comms8 understands that localizing your visuals is involved with the photographs alongside articles and colour, icons, and symbols.

Video marketing is an important part of marketing strategy. Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Consumers prefer the video form of marketing because it's easy to digest, entertaining and engaging. Video marketing also gives marketers a potentially huge ROI through many channels. Comms8 believe that an effective video tells a story. Our service of video production includes but is not limited to product motion graphic / short video for campaigns, which helps you to visualise brand concepts and capturing highlights of an event/campaign. Before that, we conduct in-depth target market research for you in order to utilize the emotive power of video by appealing to your audience’s needs and desires.

To keep control of your story while making it locally relevant in the Chinese market, Comms8 provide you with the whole process of video localization includes elements like a transcription of the narrative, text translation and localization, voice-over, recording new soundtracks and synchronizing.

Successful UI/UX designs can help business websites stand out and achieve the main goal of visitor retention and conversion. Comms8 not just focus on producing visually attractive elements on your website, but are also conscious about the user experience including UI/UX design. At Comms8, with our native specialists, we will be able to develop a website / H5 landing page which is appealing and user-friendly to the Chinese audience.

To define your target audience, ask yourself a series of questions about the ideal viewer of your videos: How old is my target viewer? Where does my target viewer work? What problem does my target viewer have? How do we solve my target viewer’s problem?

Being clear about your purpose will help you create video content that resonates with your audience. If you can’t find a compelling reason to create a video then you will be wasting your time.

If a picture says a thousand words, a video tells a million. video lends itself particularly well to the storytelling format. Create a story arc for your video— a beginning, a middle, and an end. Every engaging story has a dramatic arc.

“Bombarding your audience with too much information at one time never ends well — they’ll go elsewhere to find the answers.” — Wistia. Goals should be clear. You want to communicate a couple of simple ideas in ways that viewers will remember.

Make sure to include a clear call-to-action in every video that you post. Without a clear CTA, viewers will be confused and not sure of what to do next. When posting on social media, for example, include a CTA and a link that leads to your website or landing pages.

There are 100 types of content and elements being banned to be shown on a Chinese short video. Make sure your short videos are clean with no restricted contents to prevent being deleted.

If you would like to grab users' attention using exaggerated effects and content in your short videos, Douyin could be a great platform for you, as Douyin's users crave musically- and visually appealing, as well as fun and creative videos. If you want to develop a campaign targeting women audiences, Meipai and Bilibili would be the best options for you, as they are women-dominant platforms.

Remember audiences, particularly Chinese audiences, tend to browse short video platforms during the fragmented time, which includes morning/ evening commuting time, lunch hour, post-dinner time, as well as pre-sleeping hours. Posting on peak hours increases the possibility for the video to be seen, which ultimately enhances your chance of having videos go viral on the internet.

The tactile quality of printed media taps into the consumer’s ‘haptic memory’ (touch memory). Which is proven to be the most lasting form of emotional connection. Using printed media, such as posters or leaflets, can help you reach your target audience much more easily. For a small business with a local reach, print advertising is super effective, as it creates local brand recognition and guides customers directly to your premises. It is an important part of any effective on-ground or guerilla advertising campaign.

More than 60% of consumers are believed to respond to outdoor advertising. It can help you build solid brand familiarity and recall. Because consumers are not able to simply “ignore” the signage they are exposed to when they are not in their homes. Also, as most consumers will view many of the same outdoor signage on a daily basis (i.e. on their commute, taking children to school, etc.), their familiarity with and recall of your brand develops a firm foundation.

Cinema, television, and radio adverts can deliver massive audiences for businesses. They offer unique creative opportunities to build atmosphere, convey emotion and fully engage the viewer or listener's attention. However, costs can be high, and most small businesses feel that TV advertising is out of their reach. In general, these media are better suited to national brands with large budgets. Radio advertising, on the other hand, is both affordable and a highly effective way for small firms to drum up business.

It is all about creating memorable experiences that your audience engages with, and the goal is to forge authentic connections. Experiential marketing campaigns, such as product showcases, immersive experiences, and stunts, become humanistic, holistic, and appeal to today’s customers. It can also boost the bottom line, and consumers who have a positive experience are more likely to buy something.

You can link social media campaigns and images into digital signage and video walls, prompting real-time engagement. Other digital marketing tactics, such as digital ads with integrated product listings can also help.

Offline marketing must, by nature, be aimed at a very small and local audience. you can take steps to create a strong brand image in your local community and should identify your community, which parts of it include your demographic, and work to identify how you could best reach them.

Live, personal demos and consultations provide a direct connection between buyer and seller. For the first time, a prospect can directly experience the firm’s expertise or product. When a prospective buyer has visited the firm’s website, read multiple blog posts, downloaded white papers or executive guides and received relevant educational content by email, they are far more inclined to buy.

A media partnership usually include guaranteed news coverage focusing on the brand or products. Depending on how long the partnership is, news content shall be published on a regular basis.

People tend to regard media's coverage as trustworthy, leverage the media's reputation with a partnership to build the credibility for your own brand.

External linkage is usually included in the news coverage. Gaining high-quality backlinks from well-respected media to your site can improve your SEO and visibility.

A collaboration with media, improved SEO and brand credibility could, eventually, help your brand to generate potential hot leads and increase sales.

Leveraging the extensive network of Google, GDN has over 2 million websites, videos and apps for advertising with a high reach of 90% of internet users. Its advertising perimeters allow brands to showcase particular contexts to particular audiences in specific locations and more.

A dedicated news-related network, covering top-tier local, national and regional media. Particularly for B2B brands hoping to reach C-suite audiences, decision-makers and industry professionals, as well as expanding new clientele, we would help you reach your niche audiences base on desired targeting perimeters.

Being one of the leading tech companies in China, brands can leverage Tencent Ads to advertise on its popular communications platforms, including WeChat, QQ and Tencent News Mobile, covering 90% of online users in China with over 15 billion daily page views. Aside from location and demographic, brands can reach their niche audience through specific keywords and interests.

Baidu is the most popular search engine in China with over 70% market share - across both desktop and mobile users. With its ability to run in-feed ads and create a brand zone, Baidu is particularly great for B2C brands and offers more than just paid search advertising to reach the target audience. In addition, Baidu has also boosted its ability to obtain industry search insights and a drag-and-drop landing page builder. These features could better capture the audience's behavioural insights to optimise the campaign.

This popular Chinese news platform is known for its personalised and news aggregation feature built on machine learning and artificial intelligence technology. With a highly active user volume of over 150 million users per day, ads on Toutiao are shown to only the most relevant and interested users. To better engage with audiences, ads on Toutiao looks like other organic news content - a big pro for brands in building awareness and drive traffic to the site.