How Brand Partnerships can Boost Sales in China: Chivas Regal and the NBA

How Chivas Regal pulled back sales by partnering with NBA China, presented by Comms8

Advertising, Brand, Marketing, TrendCarol Chan13 March 2018nba, Comms8, marketing, Branding, brandComment

Tourism Campaign of the Week: Passion Made Possible

This week we head to Asia for the first time in Tourism Campaign of the Week!

Advertising, Brand, Marketing, PR, social, TrendCarol Chan13 February 2018marketing, singapore, tourism, tourist board, campaign, asiaComment

Tourism Campaign of the Week: True York City

This week on Tourism Campaign of the Week- the Big Apple!

Brand, Advertising, Creativity, InspirationsCarol Chan6 February 2018Tourism, marketing, advertising, PR, new yorkComment

Tourism Campaign of the Week : Peru

Check out the second instalment of Tourism Campaign of the Week- this ones a cracker!

Advertising, Brand, Marketing, Inspirations, PRCarol Chan30 January 2018peru, suitcase, travel, travel marketing, PR, Tourism, tourist boardComment

What’s the biggest fear for a brand owner?

What’s the biggest fear for a brand owner? Investing in a marketing campaign that fails to see the growth in sales? Comms8 explains how to take advantage of a fully integrated marketing campaign!

Advertising, Media, Marketing, PR, BrandCarol Chan30 January 2018Comms8, marketing, PR, mobile payment, advertising, brandComment